Speed will devolve into the cheapest form of clout in Tech. It used to dazzle.
Not anymore.
You and I can spin up a CRUD SaaS app before our plane lands. And guess what? So can the swarm of AI bandwagoners cranking out code with CopyCoder.ai and the like.
Its almost everywhere. And already boring.
Rigor meanwhile is the Birkin bag inexplicably mistagged at Goodwill. Rare, silent and unmistakable the moment you touch it.
You won’t always see it but you will feel it. Like the smooth metallic chamfer on your iPhone or the glass quiet glide of a Swiss movement with polished internal gears.
Patient rigor will win trophies others can’t touch
Scroll X. Waves of disposable software (not meant to be) smash on its shores. Each a photocopy of the last, abandoned as soon as their like counts plateau.
When users arrive, seams burst, trust bleeds. Panicked patches follow. They might not hold.
Contrast this with Jony Ive’s polishing. It telegraphed intent. It made the phone and us feel different
Better.
That intangible “better” is luxury’s hallmark. We see it in modern software, too.
Figma migrated to Kubernetes to improve the reliability of real-time designer collaboration world wide. Not to mention an improvement in DX.
And if not, remember: the capacity for patience was given us for a reason. — IX. 11
Real craft reveals itself through silence
Great craft whispers, “Everything works.”.
Releases glide out. APIs evolve without whiplash. Users smile without knowing why.
Chase velocity at first when you must but also learn to weld. Turn restraint into indestructible art.
When this hype haze lifts the patient ones who are married to their idea and craft will be left standing. Just like the monuments that litter Europe we can no longer build.
Move fast, sure and use AI. But remember: when everything is instant, patience is the moat.